Generate detailed packaging design briefs covering structure, visual design, and production requirements
Create a comprehensive packaging design brief for [PRODUCT]. Product Information: - Product: [PRODUCT NAME] - Category: [PRODUCT CATEGORY] - Price point: [BUDGET/MID/PREMIUM] - Target consumer: [DEMOGRAPHIC] - Competitors: [KEY COMPETITORS] - Distribution: [RETAIL/E-COMMERCE/BOTH] Develop a detailed packaging brief: **1. Packaging Objectives** - Primary goal (shelf impact, unboxing experience, sustainability, etc.) - Secondary goals - Success metrics **2. Structural Requirements** - Package type (box, bottle, pouch, etc.) - Dimensions/size constraints - Material preferences/requirements - Sustainability requirements - Production quantity considerations - Budget constraints **3. Visual Design Direction** *Brand Elements:* - Logo placement and size - Brand colors - Typography requirements - Mandatory brand elements *Design Style:* - Aesthetic direction (minimal, bold, premium, playful, etc.) - Illustration/photography style - Mood/feeling to convey - Reference examples **4. Information Hierarchy** | Priority | Content Element | Placement | |----------|-----------------|------------| | 1 | Brand name | | | 2 | Product name | | | 3 | Key benefit | | | 4 | [continue...] | | **5. Required Information** - Front panel elements - Back panel elements - Side panel elements - Regulatory requirements - Barcode/QR code placement **6. Shelf Context** - Retail environment description - Shelf placement (eye level, etc.) - Competitor visual context - Facing/orientation considerations **7. E-Commerce Considerations** - Shipping requirements - Unboxing experience elements - Photography requirements - Size visualization needs **8. Production Specifications** - Print method - Finish options (matte, gloss, spot UV, etc.) - Special treatments - Vendor/printer constraints **9. Deliverables Required** - Design comps - Production files - Mockups - Style guide
Create a comprehensive packaging design brief for [PRODUCT]. Product Information: - Product: [PRODUCT NAME] - Category: [PRODUCT CATEGORY] - Price point: [BUDGET/MID/PREMIUM] - Target consumer: [DEMOGRAPHIC] - Competitors: [KEY COMPETITORS] - Distribution: [RETAIL/E-COMMERCE/BOTH] Develop a detailed packaging brief: **1. Packaging Objectives** - Primary goal (shelf impact, unboxing experience, sustainability, etc.) - Secondary goals - Success metrics **2. Structural Requirements** - Package type (box, bottle, pouch, etc.) - Dimensions/size constraints - Material preferences/requirements - Sustainability requirements - Production quantity considerations - Budget constraints **3. Visual Design Direction** *Brand Elements:* - Logo placement and size - Brand colors - Typography requirements - Mandatory brand elements *Design Style:* - Aesthetic direction (minimal, bold, premium, playful, etc.) - Illustration/photography style - Mood/feeling to convey - Reference examples **4. Information Hierarchy** | Priority | Content Element | Placement | |----------|-----------------|------------| | 1 | Brand name | | | 2 | Product name | | | 3 | Key benefit | | | 4 | [continue...] | | **5. Required Information** - Front panel elements - Back panel elements - Side panel elements - Regulatory requirements - Barcode/QR code placement **6. Shelf Context** - Retail environment description - Shelf placement (eye level, etc.) - Competitor visual context - Facing/orientation considerations **7. E-Commerce Considerations** - Shipping requirements - Unboxing experience elements - Photography requirements - Size visualization needs **8. Production Specifications** - Print method - Finish options (matte, gloss, spot UV, etc.) - Special treatments - Vendor/printer constraints **9. Deliverables Required** - Design comps - Production files - Mockups - Style guide
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