Create comprehensive brand messaging frameworks with positioning, voice, and audience-specific messaging
Create a brand messaging framework for [BRAND]. Brand Context: - Brand name: [NAME] - Industry: [INDUSTRY] - Target audience: [PRIMARY AUDIENCE] - Competitors: [KEY COMPETITORS] - Brand personality: [PERSONALITY TRAITS] - Current perception: [HOW BRAND IS CURRENTLY SEEN] - Desired perception: [HOW YOU WANT TO BE SEEN] Develop a comprehensive messaging framework: **1. Brand Foundation** *Mission Statement:* [Why the brand exists beyond making money] *Vision Statement:* [What the brand aspires to achieve/become] *Brand Purpose:* [The higher-order impact the brand wants to have] *Core Values:* 1. [Value 1]: [Definition and what it means in practice] 2. [Value 2]: [Definition and what it means in practice] 3. [Value 3]: [Definition and what it means in practice] 4. [Value 4]: [Definition and what it means in practice] **2. Positioning Statement** For [target audience], [Brand name] is the [category/frame of reference] that [key benefit/point of difference] because [reason to believe]. **3. Value Proposition** *Primary Value Proposition:* [Single sentence capturing the core value delivered] *Supporting Value Propositions:* 1. [Functional value] 2. [Emotional value] 3. [Social value] **4. Brand Pillars** | Pillar | Definition | Proof Points | Messaging Themes | |--------|------------|--------------|------------------| | 1. | | | | | 2. | | | | | 3. | | | | **5. Key Messages** *Primary Message:* [The single most important thing to communicate] *Supporting Messages:* 1. [Message supporting pillar 1] 2. [Message supporting pillar 2] 3. [Message supporting pillar 3] *Proof Points for Each Message:* [Evidence that supports each claim] **6. Audience-Specific Messaging** | Audience | Pain Point | Key Message | Proof Point | CTA | |----------|------------|-------------|-------------|-----| | Segment A | | | | | | Segment B | | | | | | Segment C | | | | | **7. Brand Voice & Tone** *Voice Attributes:* - [Attribute 1]: [Description and examples] - [Attribute 2]: [Description and examples] - [Attribute 3]: [Description and examples] - [Attribute 4]: [Description and examples] *Tone Variations by Context:* | Context | Tone Adjustment | Example | |---------|-----------------|----------| | Marketing | | | | Support | | | | Crisis | | | | Social | | | **8. Messaging Do's and Don'ts** | Do | Don't | |-----|-------| | | | **9. Tagline Options** 1. [Option 1]: [Rationale] 2. [Option 2]: [Rationale] 3. [Option 3]: [Rationale] **10. Elevator Pitches** *10-Second Version:* [Brief pitch] *30-Second Version:* [Expanded pitch] *60-Second Version:* [Full pitch with story element]
Create a brand messaging framework for [BRAND]. Brand Context: - Brand name: [NAME] - Industry: [INDUSTRY] - Target audience: [PRIMARY AUDIENCE] - Competitors: [KEY COMPETITORS] - Brand personality: [PERSONALITY TRAITS] - Current perception: [HOW BRAND IS CURRENTLY SEEN] - Desired perception: [HOW YOU WANT TO BE SEEN] Develop a comprehensive messaging framework: **1. Brand Foundation** *Mission Statement:* [Why the brand exists beyond making money] *Vision Statement:* [What the brand aspires to achieve/become] *Brand Purpose:* [The higher-order impact the brand wants to have] *Core Values:* 1. [Value 1]: [Definition and what it means in practice] 2. [Value 2]: [Definition and what it means in practice] 3. [Value 3]: [Definition and what it means in practice] 4. [Value 4]: [Definition and what it means in practice] **2. Positioning Statement** For [target audience], [Brand name] is the [category/frame of reference] that [key benefit/point of difference] because [reason to believe]. **3. Value Proposition** *Primary Value Proposition:* [Single sentence capturing the core value delivered] *Supporting Value Propositions:* 1. [Functional value] 2. [Emotional value] 3. [Social value] **4. Brand Pillars** | Pillar | Definition | Proof Points | Messaging Themes | |--------|------------|--------------|------------------| | 1. | | | | | 2. | | | | | 3. | | | | **5. Key Messages** *Primary Message:* [The single most important thing to communicate] *Supporting Messages:* 1. [Message supporting pillar 1] 2. [Message supporting pillar 2] 3. [Message supporting pillar 3] *Proof Points for Each Message:* [Evidence that supports each claim] **6. Audience-Specific Messaging** | Audience | Pain Point | Key Message | Proof Point | CTA | |----------|------------|-------------|-------------|-----| | Segment A | | | | | | Segment B | | | | | | Segment C | | | | | **7. Brand Voice & Tone** *Voice Attributes:* - [Attribute 1]: [Description and examples] - [Attribute 2]: [Description and examples] - [Attribute 3]: [Description and examples] - [Attribute 4]: [Description and examples] *Tone Variations by Context:* | Context | Tone Adjustment | Example | |---------|-----------------|----------| | Marketing | | | | Support | | | | Crisis | | | | Social | | | **8. Messaging Do's and Don'ts** | Do | Don't | |-----|-------| | | | **9. Tagline Options** 1. [Option 1]: [Rationale] 2. [Option 2]: [Rationale] 3. [Option 3]: [Rationale] **10. Elevator Pitches** *10-Second Version:* [Brief pitch] *30-Second Version:* [Expanded pitch] *60-Second Version:* [Full pitch with story element]
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