Create comprehensive crisis communication plans with response protocols, templates, and stakeholder strategies
Create a crisis communication plan for [ORGANIZATION]. Organization Context: - Organization: [NAME] - Industry: [INDUSTRY] - Size: [EMPLOYEE COUNT/REVENUE] - Public profile: [HIGH/MEDIUM/LOW] - Key stakeholders: [STAKEHOLDER GROUPS] - Potential crisis types: [KNOWN VULNERABILITIES] Develop a comprehensive crisis communication plan: **1. Crisis Definition & Classification** *Crisis Levels:* | Level | Definition | Examples | Response Time | |-------|------------|----------|---------------| | 1 - Minor | Limited impact, easily contained | | < 4 hours | | 2 - Moderate | Notable impact, media interest possible | | < 2 hours | | 3 - Severe | Major impact, significant media attention | | < 1 hour | | 4 - Critical | Existential threat, widespread attention | | Immediate | *Crisis Types We May Face:* | Type | Likelihood | Potential Impact | Level | |------|------------|------------------|-------| | Data breach | | | | | Product issue | | | | | Employee incident | | | | | Financial issue | | | | | Legal/regulatory | | | | | Natural disaster | | | | | [Industry-specific] | | | | **2. Crisis Response Team** | Role | Primary | Backup | Responsibilities | |------|---------|--------|------------------| | Crisis Lead | | | Overall coordination | | Spokesperson | | | Media/public comm | | Legal | | | Legal review | | Operations | | | Business continuity | | HR | | | Employee comm | | Communications | | | Content creation | | Social Media | | | Monitoring/response | | [Function-specific] | | | | *Escalation Path:* [Flow chart of who contacts whom] **3. Stakeholder Communication Matrix** | Stakeholder | Priority | Channel | Frequency | Owner | |-------------|----------|---------|-----------|-------| | Employees | | | | | | Customers | | | | | | Media | | | | | | Investors | | | | | | Partners | | | | | | Regulators | | | | | | Community | | | | | **4. Response Protocols** *Immediate Actions (First Hour):* 1. Assess situation and verify facts 2. Notify crisis team 3. Determine crisis level 4. Secure relevant data/evidence 5. Prepare initial holding statement 6. Brief key stakeholders 7. Monitor media/social *Short-term Actions (24-48 hours):* [Protocol for ongoing management] *Long-term Actions (1+ weeks):* [Recovery and reputation rebuilding] **5. Communication Templates** *Holding Statement:* "We are aware of [situation description]. We are actively investigating and will provide updates as we learn more. [What we're doing to address it]. [Expression of concern if appropriate]. For the latest information, please [direct to channel]." *Employee Notification:* [Template for internal communication] *Customer Communication:* [Template for customer notification] *Media Statement:* [Template for press release/statement] *Social Media Response:* [Templates for various platforms] **6. Spokesperson Guidelines** *Do:* - Express empathy and concern - Stick to verified facts - Explain what you're doing - Provide timeline for updates - Direct to official channels *Don't:* - Speculate or guess - Assign blame prematurely - Say "no comment" - Go off-script - Argue with media/public *Key Messages Framework:* [How to construct key messages] **7. Monitoring & Intelligence** *Sources to Monitor:* - Social media mentions - News media - Employee communications - Customer feedback - Competitor activity *Tools & Alerts:* [Monitoring tools and alert setup] **8. Post-Crisis Actions** *Immediate Debrief:* - What happened - What we did - What worked - What didn't - Lessons learned *Plan Updates:* [How to incorporate learnings] *Reputation Recovery:* [Strategy for rebuilding trust] **9. Training & Drills** | Activity | Frequency | Participants | |----------|-----------|---------------| | Plan review | Quarterly | Crisis team | | Media training | Annual | Spokespersons | | Tabletop exercise | Bi-annual | Crisis team | | Full simulation | Annual | All stakeholders | **10. Contact Lists** *Internal Contacts:* [Key personnel with multiple contact methods] *External Contacts:* - Legal counsel - PR agency - Key media contacts - Regulatory bodies **11. Resource Checklist** - [ ] Dark site/holding page ready - [ ] Social media access credentials - [ ] Media list updated - [ ] Templates reviewed - [ ] Contact lists current - [ ] Team trained
Create a crisis communication plan for [ORGANIZATION]. Organization Context: - Organization: [NAME] - Industry: [INDUSTRY] - Size: [EMPLOYEE COUNT/REVENUE] - Public profile: [HIGH/MEDIUM/LOW] - Key stakeholders: [STAKEHOLDER GROUPS] - Potential crisis types: [KNOWN VULNERABILITIES] Develop a comprehensive crisis communication plan: **1. Crisis Definition & Classification** *Crisis Levels:* | Level | Definition | Examples | Response Time | |-------|------------|----------|---------------| | 1 - Minor | Limited impact, easily contained | | < 4 hours | | 2 - Moderate | Notable impact, media interest possible | | < 2 hours | | 3 - Severe | Major impact, significant media attention | | < 1 hour | | 4 - Critical | Existential threat, widespread attention | | Immediate | *Crisis Types We May Face:* | Type | Likelihood | Potential Impact | Level | |------|------------|------------------|-------| | Data breach | | | | | Product issue | | | | | Employee incident | | | | | Financial issue | | | | | Legal/regulatory | | | | | Natural disaster | | | | | [Industry-specific] | | | | **2. Crisis Response Team** | Role | Primary | Backup | Responsibilities | |------|---------|--------|------------------| | Crisis Lead | | | Overall coordination | | Spokesperson | | | Media/public comm | | Legal | | | Legal review | | Operations | | | Business continuity | | HR | | | Employee comm | | Communications | | | Content creation | | Social Media | | | Monitoring/response | | [Function-specific] | | | | *Escalation Path:* [Flow chart of who contacts whom] **3. Stakeholder Communication Matrix** | Stakeholder | Priority | Channel | Frequency | Owner | |-------------|----------|---------|-----------|-------| | Employees | | | | | | Customers | | | | | | Media | | | | | | Investors | | | | | | Partners | | | | | | Regulators | | | | | | Community | | | | | **4. Response Protocols** *Immediate Actions (First Hour):* 1. Assess situation and verify facts 2. Notify crisis team 3. Determine crisis level 4. Secure relevant data/evidence 5. Prepare initial holding statement 6. Brief key stakeholders 7. Monitor media/social *Short-term Actions (24-48 hours):* [Protocol for ongoing management] *Long-term Actions (1+ weeks):* [Recovery and reputation rebuilding] **5. Communication Templates** *Holding Statement:* "We are aware of [situation description]. We are actively investigating and will provide updates as we learn more. [What we're doing to address it]. [Expression of concern if appropriate]. For the latest information, please [direct to channel]." *Employee Notification:* [Template for internal communication] *Customer Communication:* [Template for customer notification] *Media Statement:* [Template for press release/statement] *Social Media Response:* [Templates for various platforms] **6. Spokesperson Guidelines** *Do:* - Express empathy and concern - Stick to verified facts - Explain what you're doing - Provide timeline for updates - Direct to official channels *Don't:* - Speculate or guess - Assign blame prematurely - Say "no comment" - Go off-script - Argue with media/public *Key Messages Framework:* [How to construct key messages] **7. Monitoring & Intelligence** *Sources to Monitor:* - Social media mentions - News media - Employee communications - Customer feedback - Competitor activity *Tools & Alerts:* [Monitoring tools and alert setup] **8. Post-Crisis Actions** *Immediate Debrief:* - What happened - What we did - What worked - What didn't - Lessons learned *Plan Updates:* [How to incorporate learnings] *Reputation Recovery:* [Strategy for rebuilding trust] **9. Training & Drills** | Activity | Frequency | Participants | |----------|-----------|---------------| | Plan review | Quarterly | Crisis team | | Media training | Annual | Spokespersons | | Tabletop exercise | Bi-annual | Crisis team | | Full simulation | Annual | All stakeholders | **10. Contact Lists** *Internal Contacts:* [Key personnel with multiple contact methods] *External Contacts:* - Legal counsel - PR agency - Key media contacts - Regulatory bodies **11. Resource Checklist** - [ ] Dark site/holding page ready - [ ] Social media access credentials - [ ] Media list updated - [ ] Templates reviewed - [ ] Contact lists current - [ ] Team trained
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