Market Research Survey Designer

Design a market research survey for [RESEARCH OBJECTIVE].

Research Context:
- Objective: [WHAT YOU WANT TO LEARN]
- Target respondents: [WHO TO SURVEY]
- Sample size goal: [NUMBER]
- Survey method: [ONLINE/PHONE/IN-PERSON]
- Incentive: [IF ANY]
- Timeline: [WHEN]

Create a comprehensive survey:

**1. Survey Overview**
- Research questions to answer
- Hypotheses to test
- Key decisions survey will inform
- Target completion time: [X minutes]

**2. Survey Introduction**
[Welcome text explaining purpose, time required, confidentiality, incentive]

**3. Screening Questions**
[Questions to qualify respondents]

Q1: [Screening question 1]
- [ ] Option A → [Continue]
- [ ] Option B → [Continue]
- [ ] Option C → [Screen out]

[Additional screeners as needed]

**4. Survey Sections**

*Section A: [Topic]*
Objective: [What this section measures]

Q#: [Question text]
Type: [Multiple choice/Scale/Open-ended/Ranking]
Options:
- [ ] Option 1
- [ ] Option 2
- [ ] Option 3
- [ ] Other: ______

[Logic: If X, skip to Y]

[Continue for all questions in section]

*Section B: [Topic]*
[Same structure]

*Section C: [Topic]*
[Same structure]

**5. Question Types Used**
| Question | Type | Scale | Required | Logic |
|----------|------|-------|----------|-------|

**6. Scale Definitions**
*Likert Scales:*
- Satisfaction: 1 (Very Dissatisfied) to 5 (Very Satisfied)
- Agreement: 1 (Strongly Disagree) to 5 (Strongly Agree)
- Likelihood: 1 (Very Unlikely) to 5 (Very Likely)

*NPS:*
0-10 scale with promoter/passive/detractor groupings

**7. Demographic Questions**
[End of survey demographics appropriate for analysis]

**8. Survey Close**
[Thank you message, next steps, how to claim incentive]

**9. Analysis Plan**
| Research Question | Survey Questions | Analysis Method |
|-------------------|------------------|------------------|

**10. Survey Logic Flow**
[Flowchart description of branching and skip logic]

**11. Pilot Testing Checklist**
- Mobile compatibility
- Time to complete
- Question clarity
- Logic testing
- Data validation

Design a market research survey for [RESEARCH OBJECTIVE].

Research Context:
- Objective: [WHAT YOU WANT TO LEARN]
- Target respondents: [WHO TO SURVEY]
- Sample size goal: [NUMBER]
- Survey method: [ONLINE/PHONE/IN-PERSON]
- Incentive: [IF ANY]
- Timeline: [WHEN]

Create a comprehensive survey:

**1. Survey Overview**
- Research questions to answer
- Hypotheses to test
- Key decisions survey will inform
- Target completion time: [X minutes]

**2. Survey Introduction**
[Welcome text explaining purpose, time required, confidentiality, incentive]

**3. Screening Questions**
[Questions to qualify respondents]

Q1: [Screening question 1]
- [ ] Option A → [Continue]
- [ ] Option B → [Continue]
- [ ] Option C → [Screen out]

[Additional screeners as needed]

**4. Survey Sections**

*Section A: [Topic]*
Objective: [What this section measures]

Q#: [Question text]
Type: [Multiple choice/Scale/Open-ended/Ranking]
Options:
- [ ] Option 1
- [ ] Option 2
- [ ] Option 3
- [ ] Other: ______

[Logic: If X, skip to Y]

[Continue for all questions in section]

*Section B: [Topic]*
[Same structure]

*Section C: [Topic]*
[Same structure]

**5. Question Types Used**
| Question | Type | Scale | Required | Logic |
|----------|------|-------|----------|-------|

**6. Scale Definitions**
*Likert Scales:*
- Satisfaction: 1 (Very Dissatisfied) to 5 (Very Satisfied)
- Agreement: 1 (Strongly Disagree) to 5 (Strongly Agree)
- Likelihood: 1 (Very Unlikely) to 5 (Very Likely)

*NPS:*
0-10 scale with promoter/passive/detractor groupings

**7. Demographic Questions**
[End of survey demographics appropriate for analysis]

**8. Survey Close**
[Thank you message, next steps, how to claim incentive]

**9. Analysis Plan**
| Research Question | Survey Questions | Analysis Method |
|-------------------|------------------|------------------|

**10. Survey Logic Flow**
[Flowchart description of branching and skip logic]

**11. Pilot Testing Checklist**
- Mobile compatibility
- Time to complete
- Question clarity
- Logic testing
- Data validation