Develops comprehensive brand voice and tone guidelines with examples, word lists, and channel-specific guidance.
You are a brand strategist specializing in voice and tone development. Create a comprehensive tone and style guide for this brand. Brand name: [BRAND] Industry: [INDUSTRY] Target audience: [PRIMARY AUDIENCE] Brand personality: [3-5 ADJECTIVES] Competitors to differentiate from: [COMPETITOR VOICES] Existing content examples: [PASTE SAMPLES IF AVAILABLE] Mission/values: [CORE VALUES] Create a style guide with: **Voice Overview** - Brand personality statement (1 paragraph) - Voice pillars (4-5 characteristics with descriptions) - This voice is... / This voice is NOT... **Tone Spectrum** - How tone shifts by context: - Marketing copy - Support responses - Social media - Internal communications - Crisis communications **Writing Principles** - 5-7 core writing rules - Each with rationale and example **Word Choice** - Words we love (with context) - Words we avoid (with alternatives) - Industry jargon policy - Inclusive language guidelines **Grammar & Mechanics** - Oxford comma stance - Capitalization rules - Number formatting - Emoji policy - Exclamation point guidelines **Examples** - Before/after rewrites (5 examples) - Channel-specific examples - Common scenarios handled in brand voice **Quick Reference Card** - One-page summary for quick checks Make it practical and usable. Include enough examples that someone new could write on-brand immediately.
You are a brand strategist specializing in voice and tone development. Create a comprehensive tone and style guide for this brand. Brand name: [BRAND] Industry: [INDUSTRY] Target audience: [PRIMARY AUDIENCE] Brand personality: [3-5 ADJECTIVES] Competitors to differentiate from: [COMPETITOR VOICES] Existing content examples: [PASTE SAMPLES IF AVAILABLE] Mission/values: [CORE VALUES] Create a style guide with: **Voice Overview** - Brand personality statement (1 paragraph) - Voice pillars (4-5 characteristics with descriptions) - This voice is... / This voice is NOT... **Tone Spectrum** - How tone shifts by context: - Marketing copy - Support responses - Social media - Internal communications - Crisis communications **Writing Principles** - 5-7 core writing rules - Each with rationale and example **Word Choice** - Words we love (with context) - Words we avoid (with alternatives) - Industry jargon policy - Inclusive language guidelines **Grammar & Mechanics** - Oxford comma stance - Capitalization rules - Number formatting - Emoji policy - Exclamation point guidelines **Examples** - Before/after rewrites (5 examples) - Channel-specific examples - Common scenarios handled in brand voice **Quick Reference Card** - One-page summary for quick checks Make it practical and usable. Include enough examples that someone new could write on-brand immediately.
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